This is a Privacy Notice (“Notice”) issued under the General Data Protection Regulation.
In this Notice, “Prima Group”, “we”, “us” or “our” means Prima Limited and its subsidiaries and “you” or “your” means you, anyone who deals with us for you and other related people, including (without limitation) your authorised person signatories, directors, partners, employees, members, agents and representatives.
It applies to information we hold about you and individuals connected to your business and explains:
1. Data Controller;
2. How we collect Personal Data;
3. Types of Personal Data we collect;
4. How we use Personal Data;
5. Disclosure of Personal Data to third parties;
6. International transfer of Personal Data;
7. How long we keep Personal Data;
8. Your rights;
9. Contact details;
“Personal Data” means any data relating to an individual who can be identified from that data, or from that data and other information which we have or are likely to have access to (and includes information which our representatives or service providers have). In addition to factual information, it also includes any expression of opinion about an individual, and any indication of our intentions (or the intentions of any other person) in relation to such an individual.
We are the controller of your Personal Data. We are responsible for deciding what information we collect and where we collect it. You should be aware that even though Prima Group is principally responsible for managing your Personal Data, such information may be shared within the Prima Group for the purposes as described in this Notice. When using your Personal Data, each member of the Prima Group will comply with the standards as set out in this Notice.
2.1 These are the types of Personal Data that we collect:
3.1 These are some of the ways in which we collect Personal Data:
4.1 Personal Data may be stored and used by us for the following purposes:
4.2 However, we use Personal Data, we make sure that such use is lawful. The law allows or requires us to use Personal Data for various reasons. These include:
4.3 Some of the aforesaid reasons for using Personal Data may overlap and there may be other reasons which justify our use of Personal Data.
4.4 We will take steps to ensure that Personal Data is accessed only by employees on a need-to basis as described in this Notice. They are subject to a duty of confidentiality and will only use Personal Data in accordance with our instructions.
We have security measures in place to keep your information secure. Where we ask third parties to work on our behalf, we always ensure that they have sufficient information security measures in place.
We may send you information about our products and services that we think you may like. If you have agreed to receive marketing and no longer wish to be contacted for marketing purposes, you may always opt out at a later date.
7.1. What are cookies (“Cookies”)?
Cookies are small text files stored within your internet browser, placed there by the websites you visit. In a similar way to many other websites, we place Cookies on your browser to understand more about your visit and to help us enhance your experience.
Cookies aid various functions, such as keeping track of the items in your shopping bag, learning more about how you reached our site and storing your preferences so that you do not need to enter them upon every visit.
7.3. We have listed the types of Cookies we use and the functions they support.
(a) Necessary Cookies
These Cookies are required for our website to function. If they are not accepted by you, parts of the website would be unusable. For example, these Cookies are used to ensure that our website pages are displayed correctly, and to determine which language and currency are used (based on your location).
(b) Preferences Cookies
These Cookies allow us to remember your personalised preferences so that we can provide a more bespoke and unique online shopping experience. Each time you visit our website and use the search tool, your results will be based on previous filters you applied. We also store this information to understand more about how you use our website and which filters are important to you.
(c) Statistics Cookies
We use Google’s analytics tools and Content Square to study how customers interact with our website and to improve it accordingly – this is known as web analytics. Statistics cookies help us understand the number of visitors to the website, the number of times they visit and number of times they viewed specific webpages within our site. Although statistics cookies allow us to gather specific information about the pages that you visit and whether you visited our website multiple times, we cannot use the information to obtain details such as your name or address.
(d) Marketing Cookies
Aside from setting cookies ourselves, we also allow carefully selected third parties to set cookies during your visit to our website. These organisations provide us with information on how you use our website. These cookies are used to promote our newest products and latest offers to you on other websites based on your activity on our website. For example, you may see products that you viewed on our website presented on other websites as you move around the internet. These cookies collect information about your browsing habits to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert and to help measure the effectiveness of an advertising campaign.
7.4. How can I manage my Cookies?
Necessary Cookies cannot be switched off, however, in Cookie Preferences, you can withdraw consent for statistics, preferences and marketing cookies. You can also manage your cookie preferences by changing your browser settings so that Cookies are not accepted. If you choose to switch off all non-necessary cookies, please be aware that our website may no longer function as intended.
For further information about Cookies, please visit the Information Commissioner’s Office webpage on Cookies, here.
8.1 We may share Personal Data within the Prima Group for the purposes as described in this Notice.
8.2 We may also share Personal Data outside of the Prima Group for the following purposes:
8.3 Please be assured that we will not sell, rent or give away your Personal Data to third parties for commercial purposes without your consent.
9.1 Prima Group is a global business. Our customers and operations are located around the world. This means Personal Data is collected on a global basis, and may be transferred to locations outside of the country where it is collected.
9.2 We will always ensure that any international transfer of Personal Data is consistent with legal and regulatory requirements, e.g. (by way of a non-exhaustive list):
10.1 We will retain Personal Data for only as long as is reasonably necessary for the purposes described in this Notice.
10.2. In some circumstances, however, legal or regulatory requirements may obligate us to retain Personal Data for a longer period of time.
11.1 You have the following rights in relation to your Personal Data:
11.2 To exercise your rights, you may contact us at any time using the contact details provided in Paragraph 12. We may need to ask you for proof of identity when you contact us, so that we can be sure that your Personal Data is not disclosed to any person who has no right to receive it.
12.1 If you have any questions regarding this Notice, or if you wish to unsubscribe from our mailing list at any time, please contact us at:
201 Keppel Road Singapore 099419
Tel: +65 6272 8811
Fax: +65 6273 2399
12.2 The person above is also our Data Protection Officer for the purposes of the Singapore Personal Data Protection Act 2012.
12.3 If you have any concerns about how we use your Personal Data, please contact us in the first instance and we will do our best to address your concerns as quickly as possible. You may also lodge a complaint with your national data protection supervisory authority at any time if you wish to do so (see Paragraph 10.1(i)).
13.1 From time to time, we may update this Notice to take into account new legal requirements, advancements in information technology, or changes in the way we operate our business. We invite you to review the Notice from time to time so that you will always know what personal information we collect, how we collect it, how we use it and who we share it with.
13.2 This Notice was last updated on 26 November 2020.