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PRIMA GROUP DATA PROTECTION POLICY FOR CUSTOMERS

This is a Data Protection Policy (“Policy”) issued under the Personal Data Protection Act.
In this Policy, “we”, “us”, “our” or “Prima” means Prima Group of Companies, its subsidiaries, related corporations and business units (collectively referred to as “Prima“), “you”, “your” or “yours” means the persons to whom this Policy applies.
This Policy describes how we may collect, use, disclose, process and manage your Personal Data and applies to any individual’s Personal Data which is in our possession or under our control.
As a customer of Prima, by submitting information to us or signing up for our products and services, you agree and consent for our collection, use, disclosure and sharing within and amongst the Prima Group of Companies, and disclosing such Personal Data to our authorised service providers and relevant third parties, as the case may be, where applicable, as set out herein.
This Policy supplements but does not supersede nor replace any other consents you may have previously provided to Prima in respect of your Personal Data, and your consents herein are additional to any rights which Prima may have at law to collect, use or disclose your Personal Data.
We may update this Policy from time to time to ensure that this Policy is consistent with any developments in the way Prima uses your Personal Data or any changes to the laws and regulations applicable to Prima. We will make available the updated Policy on our websites below or as notified.
Personal Data means data, whether true or not, about an individual who can be identified (a) from that data or (b) from that data and other information to which Prima has or is likely to have access, including without limitation data in our records as may be updated from time to time.
Personal Data includes (depending on the type of interaction with Prima) your name, date of birth, NRIC number, passport or other identification number, telephone number(s), mailing address, email address, network data and any other information relating to you or any individuals which you have provided to Prima in any forms you may have submitted to us, or via other methods of interaction with you, as the case may be, where applicable.
Administering, managing and executing our agreements with you;
Responding to your queries and requests;
Managing the administrative and business operations of Prima and complying with our internal policies and procedures;
Facilitating business asset transactions involving any Prima companies;
Resolving complaints and handling requests and enquiries in relation to Prima business;
Preventing, detecting and investigating crime, analysing and managing commercial risks;
Providing media announcements and responses;
Monitoring, recording phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation and identity verification purposes;
Legal purposes (including but not limited to obtaining legal advice and dispute resolution);
Conducting investigations relating to disputes, billing or fraud;
Delivery of notices, services or products and the marketing of such services or products whether presently or in future, to you;
Maintenance and upkeep of customer records and development, marketing and client profiling activities, organising promotional events;
Credit assessments, financial and background investigation, as the case may be, where applicable;
Meeting any legal or regulatory requirements relating to provision of Prima services and products and to make disclosure to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority where applicable; and
Sending you information by e-mail, regular postal mail, telecommunication means (telephone calls, SMS messages and other electronic format) or internet social media about products and services offered by selected third parties that we think may interest you.
Prima to address your questions and requests in relation to you signing up for any Prima products and services;
Business partners, affiliates, contractors, third party service providers who provide operational or related services or products in connection with our Prima business to facilitate your dealings with us;
Vendors or third party service providers in connection with marketing promotions and services offered by Prima or its preferred partners;
Commercial shops, retailers or our appointed service providers in relation to our loyalty programmes, delivery gift redemption and services or Prima business;
Any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions involving Prima;
Any government agencies, statutory boards or authorities or industry regulators to comply with any laws, rules, guidelines and regulations or schemes imposed by any governmental authority;
Banks, credit card companies and their respective service providers;
Our professional advisers such as auditors, consultants, lawyers, accountants or other financial or professional advisers in connection with our Prima business; and
Any other party to whom you authorise us to disclose your Personal Data.